{"title":"Start Here","description":"New to East to West? Begin your Persian beauty journey here. These bundles and bestsellers are the perfect introduction to Traditional Persian Medicine rituals.","products":[{"product_id":"brow-nourishing-serum","title":"Brow Nourishing Serum","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn Traditional Persian Medicine (TPM), hair is seen as having a cold and dry temperament. When this balance is disturbed by excess acidity or moisture in the body, hair becomes fragile and prone to loss. To restore balance, TPM recommends a holistic approach: nourishing from within with the right diet and supporting growth with targeted topical care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThat’s exactly what our Brow Nourishing Serum delivers.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Your Brows Matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour brows aren’t just about beauty. They protect your eyes from moisture and play a vital role in \u003c\/span\u003e\u003cspan\u003eexpression and communication\u003c\/span\u003e\u003cspan\u003e. But did you know you can lose up to \u003c\/span\u003e\u003cspan\u003e10 brow hairs a day\u003c\/span\u003e\u003cspan\u003e? Over time, over-plucking, stress, and imbalance can leave brows sparse and uneven.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003eWhat It Does\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003e✔\u003c\/span\u003e\u003cspan class=\"s1\"\u003e  \u003cb\u003eRepairs \u0026amp; strengthens\u003c\/b\u003e fragile, thinning hairs\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e✔\u003c\/span\u003e\u003cspan class=\"s1\"\u003e  \u003cb\u003eStimulates growth\u003c\/b\u003e with vitamin E \u0026amp; antioxidants\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e✔\u003c\/span\u003e\u003cspan class=\"s1\"\u003e  \u003cb\u003eSupports follicle renewal\u003c\/b\u003e with clinically proven Capixyl™\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e✔\u003c\/span\u003e\u003cspan class=\"s1\"\u003e  \u003cb\u003eReduces inflammation \u0026amp; blocks DHT\u003c\/b\u003e, the hormone behind hair loss\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e✔\u003c\/span\u003e\u003cspan class=\"s1\"\u003e  \u003cb\u003ePersian botanicals + science\u003c\/b\u003e for visible, lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong\u003eClean Beauty Commitment\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDermatologically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVegan Society certified \u0026amp; Cruelty-Free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFragrance-free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003ePackaged in protective amber glass\u003c\/span\u003e\u003cspan\u003e to preserve potency\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ca data-encoded-attr-charset=\"dXRmLTg=\" data-encoded-tag-value=\"\" data-encoded-tag-name=\"meta\"\u003e\u003c\/a\u003ePair with our \u003ca href=\"\/collections\/tea\" target=\"_blank\" rel=\"noopener\"\u003eDamnoosh™ Herbal Teas\u003c\/a\u003e for an inside-out TPM ritual that supports healthy hair and skin from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Sefidab®","offers":[{"title":"Default Title","offer_id":55898711720313,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1863\/5129\/files\/2fe50877e2b50179d4d9175fdcf748226c5a1cd1.png?v=1759421019"},{"product_id":"the-eye-ritual-bundle-sormeh-brow-nourishing-serum","title":"The Eye Ritual Bundle: Sormeh (eyeliner powder) plus Brow Nourishing Serum","description":"\u003cp\u003eDramatic eyes. Modern ritual.\u003c\/p\u003e\n\u003cp\u003eTwo ancient Persian beauty secrets, together. The Eye Ritual pairs our signature Sormeh® activated charcoal powder eyeliner with the Brow Nourishing Serum — a complete eye and brow ritual inspired by the traditional Haft-Qalam Beauty® routine.\u003c\/p\u003e\n\u003cp\u003eWhat's Inside\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eSormeh® Powder Eyeliner\u003c\/strong\u003e — Activated charcoal from coconut shells, sweet almond oil, rose water and rock crystal quartz. Define, line and nourish.\u003cbr\u003e  \u003cstrong\u003eBrow Nourishing Serum\u003c\/strong\u003e — Strengthen, condition and promote fuller, healthier brows.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhy Bundle\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSave 15% when you buy them together\u003c\/span\u003e. Sormeh® defines the eyes. The Brow Serum frames them. One ritual, complete.\u003c\/p\u003e\n\u003cp\u003ePart of the Haft-Qalam Beauty® Ritual. Free UK shipping on all orders.\u003c\/p\u003e","brand":"The East To West Lifestyle Co.","offers":[{"title":"Default Title","offer_id":63781318951289,"sku":"ETW-BUNDLE-EYE","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/1863\/5129\/files\/Sormeh_BrowSerumBundle.png?v=1781648763"}],"url":"https:\/\/etwlife.com\/collections\/start-here.oembed","provider":"East to West Lifestyle Co","version":"1.0","type":"link"}