Persian-inspired Cosmetics and Wellbeing

We take a new look at the old world.

THE EAST TO WEST LIFESTYLE CO© is a cosmetic & well-being brand inspired by The Six Guiding Persian Lifestyle Principles (Setah Zaroriah) and the teachings of Traditional Persian Medicine (TPM), Teb-Sonati. A truly holistic and personalised form of healthcare, TPM aims to treat the whole body rather than the symptoms. We’ve created authentic, plant-based products based on ancient, time-tested Persian remedies and original recipes to help balance your temperament and feel your best.

THE EAST TO WEST LIFESTYLE CO - Persian-inspired Cosmetics and Wellbeing

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Holistic, Personal, Traditional, Natural

Practised for over 4,000 years, TPM  prioritises health management over treatment and relies on the body’s own ability to naturally self-heal. It aims to treat illnesses, chronic and acute through a mixture of diet therapy, lifestyle adjustment, herbal remedies and natural therapies all working together to help restore the body, mind, emotions and spirit to its proper balance.

TPM is based on the science of energetics and places great emphasis on how our individual characteristics and personality have a major impact on our health. Drawing from this philosophy, The East To West Lifestyle Co© empowers you to learn about the uniqueness of your body’s physiology and inspire you to take positive action to help transform your sense of wellbeing and fulfilment.

THE EAST TO WEST LIFESTYLE CO - Persian-inspired Cosmetics and Wellbeing
Healing with Herbs & Minerals

The East To West Lifestyle Co© teaches people about the therapeutic properties of plants and how to use natural everyday ingredients beyond sustenance and nutrients. Discover ancient forms of natural remedies used for thousands of years and learn how to correctly pair foods and herbs unique to your body to help boost your vitality.

We believe in the power of nature.

We use the latest bioscience to revive and enhance the Traditional Persian Medicine compositions we base our formulas on. Our products contain a combination of ethically sourced and certified therapeutic herbs, nutrient-rich clays, natural fruit enzymes and cold-pressed plant oils bursting with nourishing vitamins and powerful antioxidants.

We believe in the power of nature, so we’ve combined the perfect alchemy of traditional plant-based science and advanced technology to ensure our formulas are harmonised to protect against today’s environmental factors so you can easily maintain your hair and skin’s natural balance and radiance.

Caring for this planet, we call home.

We also uphold a solid commitment to preserving our planet’s precious resources. We use raw, active ingredients that are by-products of the food and drink industry. We up-cycle these ingredients in our natural formulas to create sustainable products without ever compromising on quality or efficacy. Our packaging is 100% recyclable and reusable. All our products are made in the UK

Let’s talk safety.

Vegan TM-Palette1-BLACK copyOur products are dermatologically tested and The Vegan Society accredited. We do not use preservatives, parabens, mineral oils or any other harmful ingredients

CRUELTY FREE INTERNATIONAL

The East to West Life Co©. believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. 

All of our cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

We are original. We are not “alternative.”

Whether you have problematic skin, hair loss, stress or arthritis, The East To West Lifestyle Co© aims to bring you original, natural Persian treatments. We teach people about the powerful and therapeutic properties of plants and how to use everyday ingredients beyond sustenance and nutrition. Discover ancient forms of natural Persian remedies used for thousands of years and unlock how to correctly pair foods and herbs to boost your body’s natural vitality.

The East To West Lifestyle Co

5.0Out of 5 stars

Overall rating out of 10 Google reviews

Amazing company! This was my first time using the eyebrow serum and I will be definitely buying another one ! My eyebrows are really healthy and thick. All the empty spots are gone! Definitely recommending ! Thank you <3

sebastien lambot
a month ago

Fantastic product! Been using for few weeks now and my skin is feeling softer and brighter. Post my last pregnancy I have huge issues with skin discolouration and I feel that this powder is making difference in the way the darker patches are disappearing

june carr
a month ago

East to West Brow Serum is a miracle worker ! After a very unsuccessful eyebrow tint, the beauty therapist said I didn’t have enough hair to dye successfully. Then a friend introduced me to East to West Brow Serum. I decided I’d nothing to loose so started using it daily and six months later, my brows have become thicker and are now full enough to be dyed again. One very satisfied customer. June aged 74.

Marjan Jalil
a month ago

As an eyebrow specialist, I’m always hunting for a good brow serum. I’ve got one of eyebrow serum to treat my eyebrows and the result is just wow! It’s worked, my eyebrows growing and it has the best smell and texture. I definitely recommend it and I’ll buy again! Simply the best eyebrow serum 👌🏻 Thank you for such a brilliant product 🙏

I have had such a good time experimenting with East to West. The eyeliner is my GO to for a winged line or graphic lines. My shoulders and chest suffer with a little rough skin and acne and the sefidab powder and I loved the brow serum for my lashes! Thanks to Sherry for her awesome products and content

Razia Smith
2 months ago

As an eyebrow specialist I was looking for a very good quality brow serum for my personal use and to offer to my clients. I came across East to West brow serum and I have to say it really is amazing. It smells lovely and it is non greasy so perfect to use day and night. The best thing about it is that it is made with natural ingredients that are renowned to keep brows healthy and encourage hair growth. My clients have tried it too and I have had positive feedback. I wouldn’t hesitate to recommend it!

Lux
2 months ago

I was interested to try this brand as they had good quality ingredients such as Cocoa Nibs, & Rose petals in there Damnoosh Herbal Teas blends . I went for– the Gut Detox Tea Tonic & Skin Radiance Tonic teas. I suffer from IBS and I have used the Gut Detox to manage nausea and cramping pain, the teas have not been bitter as some other brands when steeped, and very good value as these specialised herbal blends can become expensive when purchased separately. I also loved the Skin Radiance blend for PMS symptoms and the Rose and Dandelion helped with some PMS symptoms such as bloating and headaches. Very high quality ingredients and I will definitely purchase again!

Josie Hailey
2 months ago

Sherry and East to West lifestyle has helped me make more natural and holistic choices in beauty and skincare, its more than just products its about looking at well-being as a whole. Sefidab Persian Skin Detox Face Peel Powder has changed my skin care regime, it's left my skin smoother and plumper. As someone with sensitive, breakout prone skin this improved my complexion 100%. No animal testing, vegan and no additives!

Niloo Adhami
3 months ago

My second purchase of Sefid ab face peel powder, love it love it love it…. It is now a staple part of my skin care regime.

Sarah Allen
2 months ago

I have been using Sefidab Rice and Rose face peel as part of my skin care routine. I am someone who suffers with dry skin so I was curious as to how this would compare to my trusted Dermalogica products - It did not disappoint (in-fact it was better) I would 100% recommend.

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