Traditional Persian Medicine and Self-Care

The Power of Teb-Sonati

With Haft-Qalam Beauty™, everything begins with Traditional Persian Medicine.

Practised for over 4,000 years, Traditional Persian Medicine—known as Teb-Sonati—is a holistic system that connects body, mind, and soul. Instead of treating symptoms, Traditional Persian Medicine looks at the root causes of imbalance and restores harmony through lifestyle, nutrition, and natural therapies.

Beauty as Self-Care

In Persian tradition, health and beauty are inseparable. Makeup and skincare aren’t just about appearances—they’re daily acts of self-care that help maintain balance inside and out. Traditional Persian Medicine teaches us that when we nurture the body, we nurture the skin, emotions, and spirit too. That’s why our nutricosmetics are guided by Traditional Persian Medicine and the energetic temperament of plants.

The Four Temperaments & Humours

Traditional Persian Medicine works with the Four Temperaments and the balance of Humours—hot, cold, moist, and dry. Everyone has a unique combination, and when one quality dominates, health and beauty can be affected. By understanding your temperament, you can adjust your lifestyle, skincare, and self-care rituals to restore balance.

find your tpm

Six Persian Lifestyle Principles (Setah Zaroriah)

Traditional Persian Medicine centres on six daily principles that shape our wellbeing. Each principle can help or harm depending on how we live with them:

By living in harmony with these principles, Traditional Persian Medicine teaches that a healthy person can become healthier—delaying illness and enhancing vitality, beauty, and resilience.

The Art of Care

Traditional Persian Medicine is not only a medical system but a philosophy of living well. It’s about combining the science of medicine with the art of care, reminding us that self-care—whether through diet, rest, or beauty rituals—is a foundation for lifelong health.

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"I would recommend it to everyone – my skin is always left 
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Poppy - Sefidab® Face

"I bought this for my teenage daughter who is suffering from acne and has very sensitive skin; this has really helped her complexion and given her a boost of confidence."

Razia - Sefidab® Body

"I’m really happy with the results, I use it 1 to 2 times a week, and I’m always left feeling so refreshed and cleansed.  The glove is beautiful, too."

Niloo - Sefidab® Body