The East To West Lifestyle Co.© was founded by Sherry, inspired by her Persian heritage and her own journey of healing skin and wellbeing through Traditional Persian Medicine (TPM).

We combine Traditional Persian Medicine principles with modern bio-science to create skincare, nutricosmetics, and herbal teas that work from the inside out.

Yes. We source authentic Persian ingredients such as Sefidab®, Persian Blue Salt, Sumac berries, and traditional herbs that have been used for centuries in TPM.

All of our products are developed and produced in the UK, with ingredients ethically sourced from trusted Persian and global suppliers.

Our products are available directly through our website. For updates on retail partnerships, sign up to our newsletter.

Traditional Persian Medicine (TPM) is a holistic health system practised for over 4,000 years. It focuses on balancing the body, mind, and spirit through lifestyle, diet, and natural remedies.

Every product is formulated with TPM principles, focusing on temperaments and the energetic qualities of plants to restore balance and wellbeing.

TPM is a complementary health system designed to restore balance. It can be practised alongside modern medicine but is not a substitute for professional medical advice.

Yes. You can learn more through our blog, where we share insights and charts to help you understand your unique temperament and choose products that suit you.

Visit our Traditional Persian Medicine page and explore our blog for guides, charts, and easy-to-follow wellness insights.

We ship worldwide. UK delivery is free, and international delivery is free on orders over £60.

Sefidab® is an ancient Persian skin detox powder, used for centuries as a natural microdermabrasion method to cleanse, resurface, and brighten skin.

Mix the powder with water to create a foam and gently massage onto your skin. Rinse thoroughly to reveal a smoother, brighter complexion.

Yes. Our Sefidab® is formulated with natural minerals and plant oils, making it gentle yet effective. Always patch-test before use.

For most skin types, 1–2 times per week is ideal. If you have sensitive skin, start with once a week.

Yes. Sefidab® can be used on the face, neck, and body for full skin rejuvenation.

Sefidab® exfoliates dead skin cells, supports natural cell turnover, and brightens dull skin, making it beneficial for acne-prone and uneven skin.

Haft-Qalam Beauty™ is our luxury makeup line inspired by TPM, Persian heritage, and planetary symbolism, offering cosmetics that nourish as they beautify.

No. Haft-Qalam Beauty™ products are free from parabens, mineral oils, and harsh chemicals. They are cruelty-free and vegan-certified.

Sormeh® is a traditional Persian eyeliner made with activated charcoal, Sweet Almond Oil, Rose Water, and Rock Crystal Quartz to define eyes while nourishing lashes.

Yes. Our formulas are dermatologically tested and safe for daily use. Always patch-test before applying.

Yes. Please refer to the packaging for the product’s period-after-opening (PAO) symbol.

Damnoosh™ Herbal Teas are Persian wellness tonics crafted with herbs, roots, and flowers to support digestion, skin radiance, immunity, and hair health.

Add one teaspoon of tea to boiling water, steep for 5–7 minutes, and enjoy hot or iced.

Each blend targets specific needs: Gut Detox, Skin Radiance, Immunity, and Hair Strengthening. Explore our product pages to find the right one for you.

Yes. They are safe for daily use as part of a balanced lifestyle.

Some herbs may not be suitable. Please check with your healthcare professional before use.

Our Damnoosh™ blends are naturally caffeine-free unless otherwise specified.

We ship worldwide. UK delivery is free, and international delivery is free on orders over £60.

UK orders usually arrive within 2–4 working days. International orders may take 7–14 working days depending on location.

Yes. Once your order has been dispatched, you will receive a tracking number via email.

Yes. We offer free UK shipping and free international shipping for orders over £60.

Yes. Add a note at checkout if you’d like gift wrapping or a personal message.

We accept returns on unopened, unused products within 14 days of delivery. Please contact us to arrange a return.

If your order arrives damaged or faulty, please contact us immediately and we’ll arrange a replacement or refund.

Shipping costs are non-refundable, except in cases where we made an error with your order.

Refunds are processed within 5–7 working days after we receive your returned item.

Yes. Please email us to arrange an exchange.

Email us at hello@etwlife.com with your order number and details, and we’ll guide you through the process.

Yes. All our products are cruelty-free and vegan-certified.

We use recyclable materials such as amber glass bottles and eco-conscious packaging wherever possible.

Yes. We support initiatives that celebrate Persian heritage, women in business, and holistic wellness.

We work with trusted suppliers and use authentic, ethically sourced ingredients to ensure purity and effectiveness.