Sormeh Eyeliner: The Persian Beauty Ritual Behind Dark Eyes
Sormeh is more than Persian eyeliner. Discover its place in the Haft-Ghalam beauty ritual, the beliefs behind its history, how it differs from kohl and how to build your own...
My East To West Lifestyle
The Secret to Thicker, Fuller Eyebrows: How I Grew Mine Back After Years of Over-Plucking
The Secret to Thicker, Fuller Eyebrows: How I Grew Mine Back After Years of Over-Plucking
Persian Blue Salt: The Rare Iranian Mineral Behind Our Sefidab® Beauty Ritual
Persian Blue Salt is one of Iran's most distinctive natural ingredients. Discover where this unusual blue-flecked rock salt comes from, its place within Traditional Persian Medicine, the family beauty ritual...
Why I Don't Wash My Face Every Day and Maybe You Shouldn't Either
Do you need to wash your face every day? Not always. If you haven't worn make-up, sunscreen or been exposed to heavy sweat or pollution, your skin may not need...
How I Get Glowing Holiday Skin: The 5 Essentials I Never Travel Without
I'm packing for a week's holiday and sharing the five things I never leave home without to help support naturally glowing skin. Inspired by Traditional Persian Medicine, these simple rituals...
Summer Skin Care: What Traditional Persian Medicine Has Known for Centuries | The East to West Lifestyle Co©
Discover how Traditional Persian Medicine approaches summer skin care differently. Learn why your temperament, seasonal habits and daily rituals can influence your skin, and explore practical tips to support healthy-looking...
