My East To West Lifestyle

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October 13, 2026 Sherry Adhami
Your Skin Isn’t the Only Thing That Changes in Autumn. Your Autumn Skincare Ritual Should Too.
Tight cheeks, rough skin and a routine that suddenly feels less effective? Discover autumn’s cold and dry temperament in Traditional Persian Medicine, practical skincare advice for each Mizaj and a...
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Blog

October 09, 2026 Sherry Adhami
Why Your Skin Looks Dull Despite Expensive Skincare | Sefidab®
Spending money on serums and moisturisers but still noticing dull, rough-looking skin? Discover the Persian Sefidab® ritual, why skin preparation matters and how to build a routine that suits you.
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September 26, 2026 Sherry Adhami
Sormeh Eyeliner: The Persian Beauty Ritual Behind Dark Eyes
Sormeh is more than Persian eyeliner. Discover its place in the Haft-Ghalam beauty ritual, the beliefs behind its history, how it differs from kohl and how to build your own...
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September 18, 2026 Sherry Adhami
The Secret to Thicker, Fuller Eyebrows: How I Grew Mine Back After Years of Over-Plucking
The Secret to Thicker, Fuller Eyebrows: How I Grew Mine Back After Years of Over-Plucking
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August 24, 2026 Sherry Adhami
Persian Blue Salt: The Rare Iranian Mineral Behind Our Sefidab® Beauty Ritual
Persian Blue Salt is one of Iran's most distinctive natural ingredients. Discover where this unusual blue-flecked rock salt comes from, its place within Traditional Persian Medicine, the family beauty ritual...
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Blog

July 27, 2026 Sherry Adhami
Why I Don't Wash My Face Every Day and Maybe You Shouldn't Either
Do you need to wash your face every day? Not always. If you haven't worn make-up, sunscreen or been exposed to heavy sweat or pollution, your skin may not need...
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