on December 14, 2025
This blog has been sitting in my head for a while.
I launched a new website last week and realised I hadn’t properly shared why this space exists. Not just what I sell, but how I live, think, and make choices.
The past year forced me to slow down, reassess my health, my energy, and how I show up day to day. Traditional Persian Medicine, and incorporating the six Persian lifestyle principles, gave me a framework that actually made sense.
Why I’m writing this from an East To West perspective
My East To West Lifestyle sits between modern life and old wisdom.
I live in the West. I work fast. I raise my son. But my roots come from a culture that always viewed the body as one connected system.
Traditional Persian Medicine taught me that, for the most part, health is built through daily choices.
The six Persian lifestyle principles that changed how I live
- Air and environment
- Food and drink
- Movement and rest
- Sleep and wakefulness
- Retention and elimination
- Emotional state
How this philosophy shaped my products
Every product I offer comes from this lens. Skincare supports digestion. Herbal teas support skin, hair, immunity, and energy.
My six core products please include all of them
Damnoosh™ Herbal Teas:
- Damnoosh™ Gut Detox Tea Tonic
- Damnoosh™ Skin Radiance Tea Tonic
- Damnoosh™ Immunity Tea Tonic
- Damnoosh™ Hair Strengthening Tea Tonic
Sefidab® Skincare:
- Sefidab® Body Detox Calendula & Papaya Skin Peel Powder
- Sefidab® Face Detox with Rice & Rose Skin Peel Powder
How I use these products in real life
I don’t follow rigid routines. I adjust with the seasons and how my body feels week to week.
Common mistakes I see people make
Doing too much, too often
- Treating skin as separate from internal health
- Ignoring rest and emotional state
Moving into 2026 with intention
This new website is a reset. A return to balance, rhythm, and intention.
This is the heart of the East To West Lifestyle.
