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  • The Eye Ritual Bundle: Sormeh (eyeliner powder) plus Brow Nourishing Serum
  • The Eye Ritual Bundle: Sormeh (eyeliner powder) plus Brow Nourishing Serum
The East To West Lifestyle Co.

The Eye Ritual Bundle: Sormeh (eyeliner powder) plus Brow Nourishing Serum

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£33.00
£33.00 -15%
£39.00
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Sormeh® + Brow Nourishing Serum — save 15%

Dramatic eyes. Modern ritual.

Two ancient Persian beauty secrets, together. The Eye Ritual pairs our signature Sormeh® activated charcoal powder eyeliner with the Brow Nourishing Serum — a complete eye and brow ritual inspired by the traditional Haft-Qalam Beauty® routine.

What's Inside

 Sormeh® Powder Eyeliner — Activated charcoal from coconut shells, sweet almond oil, rose water and rock crystal quartz. Define, line and nourish.
  Brow Nourishing Serum — Strengthen, condition and promote fuller, healthier brows.


Why Bundle
Save 15% when you buy them together. Sormeh® defines the eyes. The Brow Serum frames them. One ritual, complete.

Part of the Haft-Qalam Beauty® Ritual. Free UK shipping on all orders.

Step 1: Apply Sormeh® powder eyeliner along the lash line using the applicator. The activated charcoal defines and nourishes while
you wear it.

Step 2: Before bed, apply 2-3 drops of Brow Nourishing Serum along the brow line. Massage gently. Leave overnight.

Daily ritual for dramatic eyes and fuller brows.

Sormeh®: Activated Charcoal (from Coconut Shells), Sweet Almond Oil, Rose Water, Rock Crystal Quartz.

Brow Nourishing Serum: Rosemary, Green Coffee extract Castor Oil

Free UK shipping on all orders. Free international shipping on orders over £60.

We ship within 1-2 working days from London. UK delivery typically 2-3 working days.

14-day returns accepted on unopened products.

Holistic and Personalised Wellness

Authentic, plant-based products

What is tradition Persian Medicine?
What is tradition Persian Medicine?

What is tradition Persian Medicine?

Practised for over 4,000 years, Traditional Persian Medicine (TPM)—Teb-Sonati— integrates the theory of the Four Temperaments, Humours and herbalism. It prioritises health management over treatment and relies on the body’s own ability to naturally self-heal. TPM aims to treat illnesses, chronic and acute, through a mixture of diet therapy, lifestyle adjustment, herbalism and natural therapies, all working together to help restore the body, mind, emotions and spirit to its proper balance.

Find out more
  • Vegan

    Certified by Vegan Society 
& Cruelty-Free

  • Fast & Free Shipping

    Doorstep delivery to anywhere 
in the UK

  • Natural

    No Parabens. Fragrance-Free

  • Recyclable

    All packaging is recyclable and 
eco conscious

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