My East To West Lifestyle

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August 24, 2026 Sherry Adhami
Persian Blue Salt: The Rare Iranian Mineral Behind Our Sefidab® Beauty Ritual
Persian Blue Salt is one of Iran's most distinctive natural ingredients. Discover where this unusual blue-flecked rock salt comes from, its place within Traditional Persian Medicine, the family beauty ritual...
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July 27, 2026 Sherry Adhami
Why I Don't Wash My Face Every Day and Maybe You Shouldn't Either
Do you need to wash your face every day? Not always. If you haven't worn make-up, sunscreen or been exposed to heavy sweat or pollution, your skin may not need...
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July 21, 2026 Sherry Adhami
How I Get Glowing Holiday Skin: The 5 Essentials I Never Travel Without
I'm packing for a week's holiday and sharing the five things I never leave home without to help support naturally glowing skin. Inspired by Traditional Persian Medicine, these simple rituals...
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June 29, 2026 Sherry Adhami
Summer Skin Care: What Traditional Persian Medicine Has Known for Centuries | The East to West Lifestyle Co©
Discover how Traditional Persian Medicine approaches summer skin care differently. Learn why your temperament, seasonal habits and daily rituals can influence your skin, and explore practical tips to support healthy-looking...
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June 19, 2026 Sherry Adhami
Why Western Skin Types and Traditional Persian Medicine Are Not the Same Thing
A founder-led guide to understanding skin through the lens of Traditional Persian Medicine. Learn why skin changes with the seasons and how Traditional Persian Medicine approaches balance rather than labels.
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June 13, 2026 Sherry Adhami
Hormonal Acne Treatment: What Traditional Persian Medicine Taught Me About Adult Acne
A founder-led guide to hormonal acne treatment, temperament and skin balance through the lens of Traditional Persian Medicine.  Sherry shares how years of acne, Roaccutane and product chasing led her...
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